Privacy Policy

1. Data Protection

We comply with the principles of the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018 when handling data received from customers or visitors to our website.

2. Our Services

We only process and retain data necessary to provide services available on our website. This includes data related to purchases and subsequent support, processed in accordance with Article 6(1)(b) of UK GDPR. Any data processing is solely for delivering or performing the services you have purchased.

3. Data Protection Register

We use your data only for the purposes outlined in our entry on the Data Protection Register.

4. Data Retention Period

We retain personal data only as long as necessary. Examples include:

  • Purchases: Data is retained for up to six years to comply with tax and accounting obligations.
  • Marketing: Data is retained until you withdraw consent or unsubscribe.
    Once data is no longer required, it is securely deleted.

5. Card & Payment Processing Data

We use trusted third-party providers (e.g., PayPal, Stripe, and Samcart) to securely handle payment processing. We do not store or see your payment details.

  • Data related to purchases is processed under Article 6(1)(b) of UK GDPR.
  • Purchase data is retained to fulfil legal obligations for tax and VAT accounting under Article 6(1)(c) of UK GDPR.

6. Backup & Data Storage

Customer and subscription data may be securely stored with third-party service providers, including those outside the UK. When data is transferred internationally, it is safeguarded using recognised mechanisms, such as:

  • Standard Contractual Clauses (SCCs) approved by the UK Information Commissioner’s Office (ICO).
  • Adequacy Decisions for countries deemed to have equivalent data protection laws.

7. Customer Requests

You can request access to, amendment of, or deletion of your data at any time, free of charge. Note that deleting your data may prevent us from offering further support related to previous purchases.

To submit a request, contact us at support@danceshred.co.uk.

8. Email Updates

We send programme-related emails, including news, updates, and supplementary content, to customers:

  • Subscribing to these emails is essential for full access to programme benefits. However, you may unsubscribe at any time.
  • Unsubscribing from these emails may limit access to supplementary information but will not affect the primary service.
  • Emails are sent only with your explicit consent, in line with Article 6(1)(a) of UK GDPR.

9. Our Promise

We never sell, rent, or exchange mailing lists with third parties.

10. Data Sharing With Partners

We only share data with third parties that comply with UK GDPR or equivalent data protection standards. These include:

  • Shopify.com
  • Samcart.com
  • Chargify.com
  • Stripe.com
  • Adroll.com
  • Facebook.com
  • Google.com
  • Instagram.com
  • ActiveCampaign.com

International Data Transfers
Some third parties, such as Samcart, are based outside the UK/EEA. In such cases, we ensure that appropriate safeguards are in place, including:

  • Standard Contractual Clauses (SCCs) approved by the ICO.
  • Adequacy Decisions where applicable.

Third-Party Updates
We may update the list of third-party partners periodically. For a complete and up-to-date list of data-sharing partners and the purposes for which your data is processed, please contact us at support@danceshred.co.uk.

11. Spam

In compliance with the Privacy and Electronic Communications (EC Directive) Regulations 2003, we never send unsolicited bulk emails (spam).

12. Product Updates

We may send emails to existing or prospective customers regarding products or services directly provided by us.

13. Email Content

All emails sent by us:

  • Clearly indicate they originate from Dance Shred.
  • Include clear instructions to unsubscribe.

14. Cookies

Our website uses cookies to enhance user experience and enable purchases.

  • Cookies track usage and allow for cart functionality during checkout.
  • These cookies do not contain personal or financial data.
  • Users can refuse cookies; however, this may impact website functionality.

For more details on cookies used by our website, please refer to our Cookie Policy.

15. Contact Us

If you have any questions about this Privacy Policy, please contact us at:

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